Each week, a video capsule + an action plan to reconnect, align, and become invincible together.
Moving forward in love and business, without compromise
Conversations revolve around work, the kids… but no longer around the two of you. Emotional intimacy has faded away.
Passion has turned into daily management. You are moving forward, but no longer hand in hand.
Stress, deadlines, decisions… everything comes before your relationship. And you can feel it.
Created by Martine Poirier, an expert in relational intelligence with over 20 years of experience, 500 couples supported, and 18,000 coaching hours to her credit.
This program is based on two decades in the field, real-life transformations, and concrete results with entrepreneurial couples like you.
You are guided by a relationship specialist with a proven methodology designed for entrepreneurial realities.
Each week, you explore a specific theme drawn from one of the 4 fundamental pillars of the entrepreneurial relationship.
The Couple Inc. program guides you through 52 structured weeks to lastingly transform your connection, your vision, your balance, and your leadership as a duo.
1. Our powerful why – Rediscovering what gives meaning to our relationship
2. Growing together through our challenges – Our strength in the face of growth opportunities
3. Creating a healthy relationship dynamic – From dependency to positive interdependence.
4. Honoring our sensitivities – Transforming our wounds into connection points
5. Uniting in our differences – Building a stronger bond with every dialogue
6. Our sacred space – Cultivating a climate of safety and trust
7. Understanding each other fully – The power of active and benevolent listening
8. Reconnecting with the magic of our love – Speaking the language of the heart
9. Mastering our emotions – Growing in awareness and harmony together
10. Our daily rituals – Simple moments that strengthen our love
11. Our values, our strength – Building our future on what unites us
12. Our authentic commitment – Living our love fully and consciously
13. The Review – Review the “Heart of the Couple” pillar
1. Clarifying our personal intentions – Defining our desires and aspirations
2. Sharing our visions – Communicating our dreams to one another
3. Merging our ambitions – Aligning our common goals
4. Defining our mission as a couple – Our reason for being together
5. Making aligned decisions – Moving forward with consistency
6. Developing our common strategy – Building our action plan
7. Overcoming challenges together – Turning obstacles into strengths
8. Celebrating our small victories – Recognizing every bit of progress
9. Strengthening our resilience – Adapting and evolving together
10. Creating a positive impact – Leaving a meaningful mark
11. Balancing our roles and responsibilities – Valuing our complementarities
12. Living our vision daily – Integrating our dreams into every aspect of our lives
13. The review : Review the “Engine of the Couple” pillar
1. Creating lasting harmony – Aligning our personal and professional priorities
2. Defining clear boundaries – Preserving our personal and collective space
3. Setting up balanced routines – Structuring our time consciously
4. Living in alignment with our values – Doing what really matters
5. Developing a holistic vision – Taking care of all facets of our lives
6. Managing our daily energy – Avoiding relational burnout
7. Learning to disconnect – Refocusing on the essentials
8. Supporting individual fulfillment – Encouraging each other’s personal growth
9. Embracing our multiple roles – Succeeding as parents and entrepreneurs
10. Strengthening our daily presence – Being truly present every day
11. Appreciating simple moments – Savoring the richness of daily life
12. Celebrating our rediscovered consistency – Honoring the balance we have achieved
13. The review : Review the “Art of the Couple” pillar
1. Defining our common values – Our foundations as a leading couple
2. Creating an inspiring vision – Developing a bold ambition together
3. Cultivating mutual trust – Building a culture of leadership
4. Making courageous decisions – Acting with confidence and alignment
5. Inspiring our partner – Mutually becoming a source of inspiration
6. Communicating with impact – Making our voices heard clearly and effectively
7. Turning our conflicts into strengths – Leading together through challenges
8. Building our legacy – Leaving a lasting mark together
9. Developing our synergy – Valuing the complementarity of our strengths
10. Thinking strategically about the future – Adopting a long-term perspective
11. Celebrating our common successes – Recognizing every step taken together
12. Living as leaders daily – Embodying our vision in all our actions
13. The review : Review the “Power of the Couple” pillar
A Master in sexology and relationship coach at Ax-One Inc., Martine has contributed for over 20 years to transforming couple dynamics to help them optimize their relationship. She raises their emotional and relational awareness to help them co-create their dream relationship.
With over 18,000 hours of support and 500 transformed couples, she knows the precise dynamics that make an entrepreneurial couple fail or succeed.
Her approach is human, strategic, and grounded in reality. No fuzzy theory.
Only results.
For over 10 years, Martine Poirier and Denis Chénier have founded Ax-One with a clear conviction: business success can never be separated from the human element.
Over the years, they have supported hundreds of entrepreneurs, leaders, and business couples. Their approach goes beyond strategies and numbers. They help people structure themselves, reposition themselves, reconnect… and above all, grow.
Not just in revenue.
In awareness.
In leadership.
In emotional maturity.
From their own journey, a unique program was born: Couple Inc.
A program designed specifically for entrepreneurial couples — those who share a vision, a business, an ambition… and a life.
Their promise is simple: to help you make your relationship not a source of tension… but your greatest competitive advantage.
Because a conscious and structured couple can build much more than a business.
They can build a legacy.
Daily life will take over. Emergencies will overwhelm you. And your relationship will remain on hold.
Every week you wait is one more week of reliving the same tensions.
A program designed for overwhelmed couples — because your time is precious.
Each capsule is designed to easily fit into your daily life, no matter how busy: less than 15 minutes is enough to move forward.
You progress at your own pace, without pressure, without constraints, and above all without having to reorganize everything.
The goal? To reconnect you, not to overload you.
Even in a tight schedule, you can create quality moments, initiate dialogue, and strengthen your bond — step by step, together.
No, it is not therapy.
This program is not designed to revisit the past or analyze wounds at length.
It is a proactive approach, oriented toward action and concrete daily change.
You will find simple, immediately applicable tools to better understand each other, communicate better, and move forward together — in the same direction.
It is not a space where we “fix”: it is a space where we grow together, step by step, with kindness and clarity.
This program is for couples who want to find connection again, cultivate their bond, and create a future together with more awareness, fluidity… and momentum.
“What if my partner is not as committed as I am?”
It’s a question many people ask — and it’s legitimate. In a couple, levels of involvement are not always perfectly synchronized… and that’s normal.
This program was specifically designed to work even if only one of the two takes the first step.
Why? Because change often starts with a single person.
When you adopt a new posture, a new way of communicating or listening, it creates a ripple effect. Your partner, even if they aren’t committed at first, can gradually be inspired by your evolution and open up in turn.
No need to wait until the other is 100% ready.
You can start slowly, at your own pace. And sometimes, that’s enough to initiate a change for both of you.
“Is it really made for entrepreneurs?”
Yes — and it’s actually one of the strengths of this program.
We know that an entrepreneur’s life is demanding: busy days, constant mental load, pressure for results… And in all of that, the relationship can easily take a back seat.
This program was designed specifically for couples where at least one of the two is an entrepreneur.
It respects your reality: short, concrete modules, without unnecessary fluff, that you can integrate into your schedule, even if you “never have time.”
But above all, it helps you preserve and nourish your relationship without having to choose between your professional ambition and your life as a couple.
Because an aligned, supportive, and connected couple is also a powerful lever for lasting success on all levels.
If I don’t have a business with my spouse, is the program for me?
Couple Inc. gives you the tools to reconcile ambition and love, week after week.
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