After years of marketing without a foundation, I changedmy approach.
I started as a graphic designer at 19, before founding my own event marketing agency. For a long time, I offered the classic strategies of the industry. Despite the effort, results didn’t always live up to my clients’ goals.
A year ago, I discovered the Ax•One ecosystem and neuromarketing. I realized that before any strategy, you need a solid foundation. This shift is backed by a rich background: two companies founded and seventeen years as a reservist in the Canadian Armed Forces.
The problem I see recurring with my entrepreneurs isn’t marketing; it’s the lack of a solid foundation. Today, with Ax•One, I start with who you are: your positioning and your brand identity. Together, we build a clear map to guide your next steps.
Outside of work, I run and train for triathlons—a great way to maintain my own discipline. Bold phrase: The problem I see recurring with my entrepreneurs isn’t marketing; it’s the lack of a solid foundation.
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