10 years creating for others. Today, I buildwith them.
I launched my first business in my early twenties, electronic music events in Montreal. There were two of us doing everything: staff, ticketing, door sales, and all the design. That’s when I learned that a beautiful poster that doesn’t fill the room is worthless.
I learned everything hands-on, and since then, I’ve been creating brand identities, websites, and marketing strategies for all kinds of businesses. Along the way, I saw the same scenario repeat itself over and over. Talented entrepreneurs paying for marketing without ever understanding what they were buying.
With Ax-One, I do the opposite. People first, strategy second, execution last. I’m not selling you a logo: I’m guiding you every step of the way.
When I’m not working, I’m probably in my garage or on a racetrack.
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